Many of your customers won’t be aware that software finance is an option for their businesses. Whereas leasing is commonplace in the construction or commercial vehicle sectors, a customer won’t necessarily know that software finance – or IT finance in general – are options. They typically buy their vital applications outright.
Software never stays still. New tools and applications are released every day. Business intelligence software can help to identify new sales opportunities; HR software can automate the management of staff; accounting software can handle payroll and help comply with legislation.
However, keeping up with the level of change in the software market is often difficult and expensive.
If you’re a reseller, software finance can help your customers gain access to the latest products. Leasing software, as opposed to selling it outright, is an effective means of gaining superior visibility into customer requirements. This insight allows you to refine and upgrade their packages over time to include the core and value-added services most relevant to their goals and priorities.